Dove Portugal does a twist of the brand’s usual life empowering campaigns. Instead of featuring women from all walks of life, it conducted an experiment with real men to compare their reaction to seeing picture perfect models versus their loved ones. They sat the participants down in front of a huge screen and strapped them […]
As we all know in class, Google and Facebook has been in its forefront of innovating and providing advertising solutions. Snapchat has also jump on the bandwagon of marketing on their platform to generate more revenues not long ago in June. It recently announces the launch of Snapchat Partners, its long-anticipated advertising Application programming interface (API). […]
The 2016 presidential election had seen both Donald Trump and Hillary Clinton using social media to engage the voters. But have you ever wonder if it is possible for the social media companies to use its unprecedented powers to tilt the 2016 presidential election? I can’t help but to think that if social media company such as […]
https://www.facebook.com/ChannelNewsAsia/videos/10153244149512934/ I chanced upon this video when scrolling through Facebook. For those of you who once dreamt of being a firefighter/policeman/paramedic, this will definitely interest you! I felt that this is a very interesting way in which it does not only help build stronger international ties with various firefighting agencies across the world but on the […]
Hi everyone! I have been following the US Presidential elections closely and I am sure some of you have been too! It is immensely fascinating to see how both Hilary Clinton and Donald Trump fare when it comes to various aspects of their marketing tactics and online presence; I came across an article that succinctly gives […]