25m2 SYRIA from POL on Vimeo. Today, I came across a brilliant fundraising campaign by the Red Cross in collaboration with IKEA in Norway. We are all familiar with the IKEA brand and it is safe to say that we all have made at least one purchase at IKEA during our lifetime. The IKEA store […]
A recent study by Buzz Marketing Group sheds light on media, tech and shopping trends of millennials. Millennials have shown to be extremely brand loyal and are not afraid to share their love of a brand. An interesting point to note that millennials still find the television their most trusted source of information. It might […]
Billboard and W Hotels are working together to bring music fans the latest and greatest though a new emerging artists series. Using Billboard’s Emerging Artists Chart, the hotel chain and magazine picked four artists to put on concerts for W guests at four different W Hotels around the US including Los Angeles, Seattle, Minneapolis and […]
Renaissance Hotels has come up with a interesting way to promote its brand to business travellers. The chain has partnered with chef and Bizarre Foods host Andrew Zimmern to release a mini-documentary series featuring the best—and most unexpected—local food experiences in New York, Chicago and Nashville etc. The series aims to be informative for business […]
Dove Portugal does a twist of the brand’s usual life empowering campaigns. Instead of featuring women from all walks of life, it conducted an experiment with real men to compare their reaction to seeing picture perfect models versus their loved ones. They sat the participants down in front of a huge screen and strapped them […]
Mobile advertising and marketing platform Opera Mediaworks released an infographic detailing the results of its survey of 1,000 U.S. mobile users, which asked them about their travel planning habits. The survey found that mobile is the No. 1 platform for travel research and booking, with 66 percent of respondents preferring to use their smartphones, rather than their desktops, […]
In today’s cluttered world, creating “thumb-stopping” content is the goal of every mobile marketer. Estimates show that the average person looks at his or her smartphone as much as 150 times a day. The attention is there, but it’s just not long-lived. Aptly illustrated by Frank Amorese, the media director at Heneiken USA, he said “You get the […]