As the business in Men spa’s is growing, many companies are coming up with ways to target this segment.

According to this article, the male grooming industry was valued at $50 million earlier this year and spa are split more evenly between the gender. Males they have different expectations from females as well as a different way of relaxing. They would want things to be accessible and easy for them and they do not want to be sold to. For instance, many spas companies are trying to differentiate themselves through F&B options or the type of treatments.

In the US, males head to spa as they want to look younger in the competitive market. While in countries such as India and China, more males go for spa to seek pain relief as well as luxury and relaxing treatments. These people are more results oriented and they came with an intention to cure their back. With such a hectic and busy lifestyle, a huge number of people are starting to visit spa and it is definitely a trend to watch out for.