Welcome to our class blog Inspiration Station! The reason this blog has been created is to engage you all in a different kind of learning experience. We are exposed to hundreds of marketing and brand messages daily. If you come across anything that stands out, that you think will add value to the class, please […]
Elon Musk could very well be considered the most important billionaire of today’s era. He turns conventional thinking into a reality and his conversation-starting electric vehicle, Tesla has quickly become one of the most luxurious automated cars on the market. However, if you really analyze the Tesla brand, it has become successful without the use […]
Amidst all the talk about the rise of online platforms as intermediaries connecting hotels and consumers, the new challenge that arises falls to intermediaries such as OTAs to distinguish themselves and carve out a operating niche in the digital and traditional landscape in order to sustain their businesses. According to this article (link below), OTAs […]
Expedia introduced a toolkit for hotels, Expedia Powered Technology, allowing hotels to offer packages and loyalty enrolment via Expedia sites. Private Label Packages: Expedia’s best-in-class dynamic packaging technology Partner Loyalty Enrolment: Enables hotels to sign up Expedia site users to their own brand loyalty programs. MICE Booking Technology: Automates the booking process for meeting organizers and […]
As the business in Men spa’s is growing, many companies are coming up with ways to target this segment. According to this article, the male grooming industry was valued at $50 million earlier this year and spa are split more evenly between the gender. Males they have different expectations from females as well as a […]
SINGAPORE – The charming Tudor-style Sloane Court Hotel in Balmoral Road will be closing its doors on Nov 28.This vestige of Singapore’s colonial past has been operating since the early 1960s. Inside the hotel, tapestries depicting the English countryside, a fireplace and old chesterfield sofas and arm chairs summon quaint imagery.The hotel site and a […]
Technology will get rid of paperwork when a hotel guest checks in because taking a selfie on a mobile phone app would be enough.Such fingerprint and facial recognition technology will also help raise hotel staff productivity by freeing up their time for other tasks.The same app will also allow the guest to enter the hotel […]
Ever since the rise of Airbnb in the hospitality industry, there has many talks revolving around regulations for the short term rental model that Airbnb is offering in favour of consumers. However, it has not been to the likings of the traditional hoteliers and this article has actually stated that at least $2.8 million has […]
As hotel companies cater to more loyalty members by broadening their number of brands, non-hospitality retail brands are preparing to bank on loyalty of a different type as they enter the hotel sector within the next two years. Home furnishing company West Elm will open its first hotel in Detroit next year (2018) and will add […]
Can we really exercise empathy in the workplace? This article shows that empathy can be exuded in the workplace, and it can in fact influence customer experience, and revenue. Even though the article used retail stores as a subject of study, I personally feel that it could be applied in the hospitality industry as well, […]
InterContinental Hotels Group recently announced partnerships with online food-ordering company Grubhub and online restaurant reservations provider OpenTable to offer members a unique takeout and dining out point-earning benefit for using either service via IHG channels. These innovative collaborations allow IHG Rewards Club to offer members consistent point-earning benefits for ordering delivery to the hotel or dining on […]