Elon Musk could very well be considered the most important billionaire of today’s era. He turns conventional thinking into a reality and his conversation-starting electric vehicle, Tesla has quickly become one of the most luxurious automated cars on the market.

However, if you really analyze the Tesla brand, it has become successful without the use of tractional and traditional paid advertising or without much marketing efforts.

A large part of its buzz has come from its fans who not only love driving the car but also have created community clubs and associations to share and create discussion with the others in the Tesla community.

A huge chuck of Tesla’s marketing strategy is built around the buzz created by the media and consumer, essentially their audience does the marketing for them.

Additionally, Elon Musk has created a brand of his own. His twitter page is a unique marketing tactic due to the massive amount of traffic and support he receives. His edgy personality and frequent idealistic views of the economy and future has made him into a trendy personality that almost every tech enthusiast, tree-hugging and hipster is able to love.

After a bit of online research, this is considered to be ‘inbound marketing.’ This marketing strategy involves creating a brand, releasing a bit of meaningful content and having an attractive website that is easy to find through a simple google search. Brand enthusiasts and fans tend to take care of the rest.

Many times buzz gets created for a Tesla car model that hasn’t even started its production yet. Personally, the lack of marketing of the Tesla brand blows my mind away. In essence, they have seemed to have mastered the marketing formula that many companies strive to achieve.