Election packaging gets mixed reviews: Starbucks had introduce a green cup specially designed to “represent shared humanity and connection, serving as a symbol for stitching people together as a unitedcommunity”. Though it was a sweet thought of starbucks to shared the notion of the need of unity in the face of the upcoming presidential election, it […]
Hi all, From this week’s class, we learn about the importance of public relations and crisis management. I went to find out how Samsung dealt with its recent crisis of exploding phone batteries. After 35 reports of battery explosion were reported around the world, Samsung issued a statement on Sept. 2 saying it will recall and stopped sales […]
As we all know in class, Google and Facebook has been in its forefront of innovating and providing advertising solutions. Snapchat has also jump on the bandwagon of marketing on their platform to generate more revenues not long ago in June. It recently announces the launch of Snapchat Partners, its long-anticipated advertising Application programming interface (API). […]
Hi all, After yesterday’s class, I learnt about the importance of effective marketing so as to cut through the clutter of the 5000 advertising messages we receive everyday. In order for the marketing to be effective, one of the major decision to make is the choice of communication channel. With the rise of new technology such as virtual reality […]
Hi all, After reading the Sysomos’ slides that Prof Yasemin shared and the lesson about communications, I learnt the importance of listening into chatters in social media and coming up with memorable and shareable message so as to communicate effectively to the audience. An good example that I recently chanced upon would be M Live, a […]
Hi all, During our class excursion to Expedia and in class, I learnt that each generation approaches their travel experience in unique ways and capitalising on their travel habits would be key in capturing market share from the different generations. Despite hotels’ efforts to know their guests and their preferences, it seems that there is a chasm […]