As we all know in class, Google and Facebook has been in its forefront of innovating and providing advertising solutions. Snapchat has also jump on the bandwagon of marketing on their platform to generate more revenues not long ago in June. It recently announces the launch of Snapchat Partners, its long-anticipated advertising Application programming interface (API). It seems that the competitive landscape of advertising through social media is getting more intense.

The API means that Snapchat ads will, for the first time, be sold by third parties. It will be divided by two kinds of collaborators: Ads Partners and Creative Partners. Ads Partners will develop software for Snapchat advertisers, enabling buying, optimizing and analyzing of campaigns. The Creative Partners, represent a mix of players with expertise in social content and experience with Snapchat’s vertical-video format, 3V. Going forward, Snapchatters will begin seeing video ads between Snapchat “stories”. Some of of the companies that are already testing their ads with Snapchat includes Universal Pictures, Paramount Pictures, Verizon, Procter & Gamble, Warner Bros. and Express.

Nordstorm has also recently launches Beyonce’s Ivy Park activewear line through Snap Ads API, refer to the link below:

http://www.adweek.com/news/technology/heres-how-brands-are-cashing-snapchats-long-awaited-api-174056

Refer to this article to find out more:

http://www.adweek.com/news/technology/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924