This article talks not only on the distribution channels but also touches on the customer’s journey through personalised experiences that can be offered better when customers book directly. On the other side of the spectrum, as hotels start competing with the OTAs and engage customers directly along the distribution chain, OTAs find themselves struggling to […]
With project deadlines and exams around the corner, we hardly have time for our loved ones. IKEA, however, managed to draw the emotions a mother has for her children even when they have grown up. Have a look and be reminded of your parents’ love for you! I love how it connects to its brand promise […]
Hey guys! While doing some research for one of many class projects, I stumbled upon the Virgin America website. It is definitely a refreshing change from the norm, with its new contemporary, fun and comic style. The site uses fun cartoon characters that offer cheeky humor at certain touch points and frequent flyers are even […]
Remember a few weeks back when we discussed advertisements and how marketers use celebrities to endorse their products? Well, with the current Korean craze on dramas and their attractive actors, I came across this advertisement from Domino Pizza. Have a look and share your thoughts!
Hi all, From this week’s class, we learn about the importance of public relations and crisis management. I went to find out how Samsung dealt with its recent crisis of exploding phone batteries. After 35 reports of battery explosion were reported around the world, Samsung issued a statement on Sept. 2 saying it will recall and stopped sales […]
There has been much discussion about the amount of data companies collect and how most of it is not used or that there is no specific objective in the data collection. This infographic answers 3 key areas of data usage: 6 ways RMs use data to make their hotel smarter, 5 customer concerns RMs should […]
HTC announced a partnership with InterContinental Hotels Group (IHG) to bring the HTC Vive to sites in Chinese cities like Beijing, Shanghai, and Sanya. Guests can head to a ‘Vive Zone’ to sample the SteamVR headset with a selection of games and experiences. More interestingly, they’ll also be able to try some of the content from […]
Hi Class! I was just curious after the class how SIA handled their crisis management after their recent flight SQ368 to Milan has caught fire, and found that it was generally being managed quite well. However, I then came upon another crisis that they faced in their SQ006 crash in Taipei on October 2000. Indeed in […]
Something closer to university- the KOI outlet at Plaza Singapura just got revamped into a full-fledged café! Over the years, I have been passing by the KOI outlet at Plaza Singapura on the way to college everyday and noticed that it had been undergoing renovations for a while. Recently, I realised that the already premium positioned-KOI […]
http://www.teenvogue.com/story/an-interview-with-covergirls-new-face-james-charles With the never ending chatters on gender equality, rights, identity, and all sorts of social issues throughout the internet, Covergirl has stole one of the first spots in engaging a male model to represent the new Covergirl look. Sexual appeal is not uncommon in the field of beauty, consumer goods. Largely driven by the nature of […]