This article talks not only on the distribution channels but also touches on the customer’s journey through personalised experiences that can be offered better when customers book directly.

On the other side of the spectrum, as hotels start competing with the OTAs and engage customers directly along the distribution chain, OTAs find themselves struggling to retain usage and bookings on their websites by offering cut prices and enticing promotions.

The article goes on to conclude that the biggest winners goes to the consumers, so staycation, anyone? (to relive stress)

http://www.todayonline.com/business/hotels-go-direct-save-agent-commissions