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How Should Revenue Managers Use Data?

How Should Revenue Managers Use Data?

There has been much discussion about the amount of data companies collect and how most of it is not used or that there is no specific objective in the data collection. This infographic answers 3 key areas of data usage: 6 ways RMs use data to make their hotel smarter, 5 customer concerns RMs should […]

HTC Partners With InterContinental Hotels To Bring Vive To Chinese Hotel Rooms

HTC announced a partnership with InterContinental Hotels Group (IHG) to bring the HTC Vive to sites in Chinese cities like Beijing, Shanghai, and Sanya. Guests can head to a ‘Vive Zone’ to sample the SteamVR headset with a selection of games and experiences. More interestingly, they’ll also be able to try some of the content from […]

Glogou Launches Cloud Services to Integrate China Marketing Campaigns With Salesforce

I came across this article about Glogou’s Salesforce Baidu Integration App. Being one of the key marketing channels for companies which want to enter the Chinese market, it can be tricky if the marketing team does not understand Simplified Chinese. This application will help companies to track the success of their campaigns through statistics, without […]

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