Hi Class! I was just curious after the class how SIA handled their crisis management after their recent flight SQ368 to Milan has caught fire, and found that it was generally being managed quite well. However, I then came upon another crisis that they faced in their SQ006 crash in Taipei on October 2000. Indeed in the case of SIA, the experience of challenging times has actually served to enhance its reputation or competitive advantage.

Read through it if you are interested to find out more:

http://thinkbusiness.nus.edu/articles/item/28-sia-crisis-response

http://www.channelnewsasia.com/news/singapore/sia-flight-catches-fire/2907544.html