With the pursuit of spreading awareness about the importance of girls’ education in the society, Nestlé India recently changed the packaging of three of its most iconic brands – Maggi, Nescafé and Kitkat, to sensitise its customers to the social cause. As part of that, its popular instant noodles Maggi will have a changed tag […]
Last month, a hotel guest asked for a “few framed photos” of Jeff Goldblum to be placed in their room at the Huntley Hotel in California. The concierge delivered on their promise to go above and beyond by sourcing various snaps of the Jurassic Parkactor and placing them in a room. But what happens when your boss is Donald Trump and the guest […]
Something closer to university- the KOI outlet at Plaza Singapura just got revamped into a full-fledged café! Over the years, I have been passing by the KOI outlet at Plaza Singapura on the way to college everyday and noticed that it had been undergoing renovations for a while. Recently, I realised that the already premium positioned-KOI […]
Hi everyone! I have been following the US Presidential elections closely and I am sure some of you have been too! It is immensely fascinating to see how both Hilary Clinton and Donald Trump fare when it comes to various aspects of their marketing tactics and online presence; I came across an article that succinctly gives […]
Hi guys, I’m sure most of us have seen Dove’s life-changing campaigns about women empowerment. But I recently came across Dove’s “Choose Beautiful” campaign that I have personally not seen before. It is interesting because there is no third person who makes these women feel beautiful (like in other Dove ads where realisation comes when others […]
Hi guys, We learnt last week in class that P&G is the company that spends the most on advertising, followed by companies such as Google, Unilever, etc. I found a good article that actually explains how it is not only about massively spending on advertising to your customers, but that companies need to ensure that their […]
http://http://www.dailymail.co.uk/travel/travel_news/article-3199337/My-night-billion-dollar-hotel-revolving-beds-chauffeur-driven-Rolls-Royces-Dubai-s-seven-star-Burj-Al-Arab-s-cracked-be.html Hey guys, I came across an article about the experience of a lady at the famous 1 billion dollar Al Burj hotel in Dubai. If you just keep scrolling through the photos on the website, I am sure you will be as dumbfounded as I am about the ultimate extravaganza of the hotel. I relished looking […]
Hi guys! I recently found out that boutique hotels are really taking over in Singapore while until now I was under the impression that people were always attracted to the established legacy of international hotel chains! And I think this actually falls into place because boutique hotels offer individual attention and unique cultural experiences targeted […]
http://www.bbc.com/news/business-16812545 Hey guys, Sainsbury’s has always been close to my heart since I travel to the UK often, and reading this article about how they went the extra mile to please a 3-year old girl really touched me! Very often, brands do not admit a flaw in their product (even when it is visible) because […]