Hi everyone!

I have been following the US Presidential elections closely and I am sure some of you have been too! It is immensely fascinating to see how both Hilary Clinton and Donald Trump fare when it comes to various aspects of their marketing tactics and online presence; I came across an article that succinctly gives statistics for exactly this.

Do check out how each candidate performs quantitatively and qualitatively on social media platforms, social media engagement rates, sentiment, SEO, YouTube visibility, Ad Spend and Media Coverage at http://www.forbes.com/sites/jaysondemers/2016/07/28/donald-trump-vs-hillary-clinton-whos-winning-at-online-marketing/#1a6834637861

Overall, both candidates are massively leveraging on online marketing to win the Presidency, particularly through social media channels. Despite both Clinton and Trump garnering immense attention, Trump has the edge based on numbers, engagement rates, and visibility alone. But we must all ask ourselves how much of his attention is negative attention relative to positive attention. Only time will tell how this will play into his chances of victory.