Hey guys! While doing some research for one of many class projects, I stumbled upon the Virgin America website. It is definitely a refreshing change from the norm, with its new contemporary, fun and comic style.

The site uses fun cartoon characters that offer cheeky humor at certain touch points and frequent flyers are even allowed to select a character that best reflects yourself. Moreover, the booking process is easy and pragmatic.

In general, the concept of Virgin America’s website is in congruence with the brand’s personality with added advantages of an easy and fast booking process. This is definitely suited for the target audience they are trying to attract, which are upbeat travelers who enjoy having fun.

Do check out their website: https://www.virginamerica.com