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Coca-Cola’s “Share a Coke” campaign

Published by on November 6, 2016 | Leave a response

Recently I came across a YouTube video about the Coca Cola’s “Share a Coke” 2015 campaign and felt that it was a genius marketing plot by the firm. Individuals were given the opportunity to personalise name, such as “Gary,” and printed on Coca-Cola bottles and were encouraged to share those bottles with family and friends. […]

Scoot’s Internal Marketing

Published by on November 6, 2016 | Leave a response

While speaking to my air stewardess friend from Scoot, I learnt that individuals at the airline are encouraged to be themselves rather than following standard rules and procedures. Scoot is well known as a low cost carrier for the young-at-heart and value-seeking individual.Their main target are the leisure flyers rather than corporate travelers.  Since the […]

Hyatt Hotels to Launch New Loyalty Program

Published by on November 5, 2016 | Leave a response

Hyatt Hotels Corporation will launch a new loyalty program that will create three new elite tiers and reward guests not just for booking a stay but for spending on food, drinks and spa treatments. I felt that this was a good incentive by Hyatt to rethink about their loyalty programs and CRM while completing in […]

Andaz Singapore

Published by on November 3, 2016 | Leave a response

Hello folks, After hearing about Mr Oliver Lenoir’s presentation in class, I went online to find out more about Andaz Singapore . The hotel will be open by mid 2017 and it is expected to provide a more premium options for the chic and creative minds of boutique-hotel travelers.  Below are some link that I […]

Crisis Management: Nestle Maggi

Published by on November 3, 2016 | Leave a response
Crisis Management: Nestle Maggi

Hi Class, Previous lessons from Prof had taught us about the importance of Crisis Communication and Public Relations. I went to find out how big company dealt with their crisis communication and I realized that Nestle India faced a crisis in 2015 when Nestle India were force to recall its popular noodle because of it being […]

Do schools kill creativity?

Recently I came across this Ted Talk video by Sir Ken Robinson on “Do schools kill creativity? ” and I thought that it will be interesting to share with all of you. Sir Ken Robinson challenges the way we’re educating our children. He  think that the emphasis on mathematics rather than humanity is harmful to promote creativity and I agree with him.

The jobs that are around today such as social media manager did not exist 10 years ago. Radical change in the nationwide education system is required. A shift in paradigm from results-oriented learning to a more process-driven and holistic form of learning. Structure education system will stifle off creativity and critical thinking in students. Rather than trying to stifle the creativity of students, I believe that we should be actively trying to promote it instead. Without creativity, students will not be able to adapt to the challenges of the future.

Do go watch the video if you have the time! It’s the most viewed TED Talk of all time

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