When I watched this video, I couldn’t help but remember what Prof shared regarding Marriott allowing consumers to pitch in their ideas for their marketing campaigns. While big brands can accomplish a lot thanks to their big marketing dollars, the key to great marketing is to come up with compelling stories that establish a strong […]
http://www.adweek.com/news/advertising-branding/samsungs-life-saving-truck-screens-take-top-honors-adweeks-isaac-awards-167037 The following is an article about the marketing campaign, Samsung Safety Truck, done in collaboration with Samsung’s Advertising Agency, Leo Burnett Argentina. This campaign received multiple awards and waves of media attention, particularly in Argentina where the campaign took place. As a growing number of consumers pay attention to corporate social responsibility and the […]
http://www.marketing-interactive.com/features/future-marketing-personalisation/ “When a tweet or Facebook ad scrolls by, I may or may not emotionally relate, but if you have my full attention for even three seconds or 10 seconds with a full-screen video, you can engage so many different emotional triggers. If Snapchat can’t monetize that, that’s criminal.” Snapchat was once (and maybe still […]
http://www.marketing-interactive.com/features/future-marketing-personalisation/ Prof has always shared with us the importance of direct marketing and its effectiveness in building a relationship with customers. In this article, as the title suggests, the future of Marketing is “Personalisation”. Irene Xu, practice lead for customer intelligence at SAS North Asia, explains that the emergence of digital has created a new breed […]
http://www.straitstimes.com/lifestyle/fashion/shops-that-offer-much-more-than-shopping?xtor=CS3-20&utm_source=facebook&utm_medium=social-media&utm_campaign=addtoany An interesting read on why more and more businesses are trending towards community-focused retail spaces. They are focused on developing a welcoming environment that offers more than just products. This new concept targets to elevate the human experience. Indeed, with e-commerce and online shopping becoming increasingly accessible, convenient, and popular, this online wave is […]
http://www.businessinsider.com/do-it-for-denmark-ad-campaign-to-encourage-pregnancy-2015-10?IR=T&r=US&IR=T Taking reference from my previous post about the SG50 “Hey Baby” advertisement on Youtube, I came across another video that is aimed in encouraging couples to have a baby – this time, by a Danish Travel Agency called “Spies”. The style of the video was a stark contrast to the video made during the SG50 […]
Hey guys, Thought I’d like to share this with you guys. I came across this advertisement as I was browsing songs from YOUTUBE. The advertisement is about encouraging young Singaporean families to have children. The advertisement is made in collaboration with the theme SG50 that just passed. I personally believe that SG50 has had […]
How ISIS Is Recruiting Women From Around the World I did some research on ISIS recruitment and watched a few documentary on propaganda videos by ISIS. During my research, I came across a few articles that touch very briefly on females joining ISIS and the one that left the deepest impression is Shannon Conely case. […]
https://www.facebook.com/NgCheeMengforSG/?hc_ref=NEWSFEED&fref=nf Hey guys! Just thought I’d share this video I came across on FB. It’s a video depicting the education scene in Singapore over the years. It films several generations of primary school students stringed together to understand the journey each of them took growing up. I found it rather successful in bringing out the essence […]
https://www.facebook.com/ChannelNewsAsia/videos/10153244149512934/ I chanced upon this video when scrolling through Facebook. For those of you who once dreamt of being a firefighter/policeman/paramedic, this will definitely interest you! I felt that this is a very interesting way in which it does not only help build stronger international ties with various firefighting agencies across the world but on the […]