March 25, 2016

You are browsing the site archives for March 25, 2016.

Jobs to set them up for life: the best school roles

Becoming a chorister or leading the debating team can boost your child’s self-esteem — and CV. Lucy Higginson weighs up the pros and cons Megan Lloyd, president of debating at Solihull School, used to be shy. But now, she can talk confidently in front of a hundred people. “With 22 fixtures a year I do give up […]

What can airports do to prevent another terror attack?

This week’s atrocities in Brussels have again raised the question of what can be done to counter terror attacks on airports and public spaces. Here Philip Baum – editor-in-chief of Aviation Security International and founder of Green Light, a security and consultancy service for the airline industry – explains why procedures need to be less predictable and […]

Just for laughs – The power of Brands

  The video is an reenactment of a real life legal deposition. Although it is not directly related to marketing or branding, do watch to the end! It shows you how strong a brand name could be, how a brand name could change the way we speak. Eg. When we are not sure of something, […]

Gen Z & Social Media

Gen Z & Social Media

I chanced upon a research done by Fluent on how Gen Z is using social media. Gen Z is basically those born after 1995. So the research has found that: While Facebook is still going strong and remaining steady, more people are also begining to use Snapchat (about 33% increase) and less people are using Twitter […]

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